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Top marketing tips for 2022

Content marketing is the latest buzzword! We forget that content marketing consists of two words: content and marketing. Creating content is the most enjoyable and fulfilling part of the process but distributing that content is just as important. If no one sees your content, then no one will come to your business. In this blog, we will unpack the top channels to focus on in 2022 for both B2B and B2C businesses. Top B2B Marketing Channels According to HubSpot data, the top channels used by B2B marketers are websites, social media, blogs, and email marketing. LinkedIn is reported as the

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Overcome Overwhelm

If you are a human being, and you are alive right now, chances are you have experienced overwhelm. Overwhelm is something we all deal with from time to time, and as business owners, we face it more often. We can all overcome overwhelm, we just need to recognise it. Six signs that you are overwhelmed. You’re not present. Your mind is everywhere, but here You can’t concentrate. You experience high levels of anxiety. Therefore your decision-making capabilities are limited. You spend too much time in one area of your life and neglect the rest. Your level of enjoyment has reduced

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Become the most popular [insert your business here] in town

Becoming the most popular [insert your industry here] in town means you have clients coming to you even when you are not spending money on advertising. How? Client loyalty! What is client loyalty? It’s an ongoing positive relationship between a client and your business. It’s what drives repeat business and prompts existing clients to choose your company over another competitor. Client loyalty is not about a single product or service. It comes from having positive interactions over time that build trust and can withstand the occasional negative interaction. Why is client loyalty important? First, loyal clients cost less to keep

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Attracting high-value clients Start with the end in mind

Attracting high-value clients Start with the end in mind   Research by American Express has found that companies that invest in Customer Experience Design can expect a 70% return on investment over a 3 year period. This is because companies who put an emphasis on customer experience design, increase sales and profitability while reducing churn rates.     So what does this mean? It means there’s more than just your traditional marketing approach if you want high-value clients; it takes deliberate client experience designing through comprehensive research and careful planning before any changes can be made.    But where do we

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Get out of the rat race

We’ve all worked jobs we hated. We were underpaid, under-appreciated, and bored out of our minds. We either quit these jobs or were fired for poor performance because we just gave up. Instead of taking that approach, you need to consider every job an opportunity to learn something new that you can apply down the line to find success. When you give people the tools they need to come up with unordinary solutions, you are enhancing their lives for the long run. You need to take this approach. What if one of your terrible jobs had been one with no

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