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Decoding WOM messages

Today’s lesson will talk about how word of mouth messages are delivered and how you can influence those messages. There are essentially 3 methods of word of mouth: Expert to Expert Expert to Peer Peer to Peer When experts are talking about your products or service you will usually receive an amazing rush of sales and new customers, so obviously this is one of the best things that can happen. You can also help to facilitate this by offering free products to experts for them to review. Expert opinion can also bring about new ideas that help to fuel new

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WOM meets Customers HEAD-ON

Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth. There are essentially 5 stages in the decision-making process. They are: Awareness of an unmet need changing the “no” to “maybe Shop around Observe the product to check for potential benefits, features and operations to see if there is a fit with their needs. Become a customer and purchase their first item. They will be discriminated against for their first product as they form their opinion of you. Purchases again and starts spreading positive word of mouth as an advocate of your products. So,

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Harness the Power of WOM

Today we’re going to talk about how to harness the power of word of mouth. Including the six-step process to success and the 30 (that’s right, I said 30) ways to harness the power of WOM. So, let’s get started! There are six steps to harnessing word of mouth: Understand your customers’ values and priorities, this will help you understand why they would buy your products. Understand the different adopter types: innovators, early adopters, middle majority, late adopters, and laggards.  Identify which decision stages are needed for your product to be adopted.  Use the information from steps 2 & 3

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Word of Mouth Tactics – Part 3

Last time we talked about the second part of word of mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers which can increase your profits immensely. Today we’re going to talk about the nine levels of word of mouth which gives you a tool to measure the word of mouth circulating around your company, products and services. You can then see where you are getting negative or weak word of mouth and find ways to correct it. So, launching into the nine levels of word of mouth-it should seem relatively

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Word of Mouth Tactics – Part 2

In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to mould it to your advantage. The reality is everyone needs an advisor to guide them to make a decision. We rely on the expertise of others to make the right decisions as they are explained to us. When you take the time to understand exactly what and how word

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