With over a decade’s experience in business optimisation, growth and customer experience design Odette has quickly become the go-to voice for growing a business and becoming customer-focused. She began her career as a business growth and optimisation specialist at Standard Bank, one of South Africa’s big four banks, before establishing herself as a growth specialist and customer advocate in financial services. This saw her design customer-centric experiences that resulted in substantial revenue growth.

In addition, she worked closely with the financial regulators in South Africa to ensure that South Africa’s largest privately-owned insurer complies with customer regulation in a non-intrusive way, making customer-centric thinking part of the DNA rather than legislation needed to be complied with.
Odette founded Amplify Business Coaching and Consulting, seeking to disrupt the ‘ business coaching’ space, which generally does not equip entrepreneurs to break out of the rat race but merely teaches how to be more efficient in the rat race.
Odette now works with organisations of all sizes in various industries to help them become customer-centric organisations that deliver value to their customers, which results in customers who buy more, stay longer and recommend the organisation to their network, thus creating profitable sustainable businesses.
Odette’s passion for customer experience has ignited a desire in her to raise the bar for organisations globally. The era of random customer experience is over. The time has come for customer-focused organisations to thrive.
Odette will facilitate the Aligned Strategy to support your business with the goals and actions to achieve results.  She will also demystify Customer Experience for SMEs and show you how to create a competitive advantage with your unique experience.