Category: Customer Experience

Another secret revealed…

In the last post, we talked about the first secret to building a solid customer service plan and how to decide what your vision is.

Today we’ll talk about the second secret in taking your satisfied customers to raving fans. You must understand who your customers are and they want. When you know who your customers are, you will know better how to serve them. Demographics are really important here. An upper-class woman in her 30’s is going to have completely different expectations than a working-class man in his 50’s.

There are four main areas you need to consider and plan when figuring out what your customers want:

Start with empathy:

  • Listen to Your Customers when they give unsolicited feedback
  • Ask Your Customers Sincerely for feedback
  • Offer More than Just a Product/Service
  • Know When to Ignore Them

These are all important when deciding what your customers want out of their shopping experience.

When you start with empathy, you start looking at your customers as real people with real needs and desires.  This means that you will truly know what they need.

Listen to Your Customers

You need to listen to both what they say and what they don’t say. Customers may say they want one thing and really mean something else. For example, if your customers are begging for lower prices, you may find out their real priority is quick delivery.

Also, listen to your “silent” customers. These are the customers don’t bother to complain because the service is so bad they’ve just given up and don’t feel like their voice matters. They vote with their feet, when a competitor shows up, they’ll be gone.

Lastly, you need to listen to customers who only reply with “fine”. These customers are similar to the “silent” customers in that they are so used to bad customer service they only give a monotone response.

Ask Your Customers Sincerely

If you aren’t sincere when you ask their opinion, they are going to see right through you. You may be thinking, “What about the customers who aren’t saying anything?” You need to ask them sincere questions that get them thinking about their experiences. Make them feel like you really care, and you should! Customers must feel heard, so remember that you need to let them know that you have heard them, and if you are making changes let them know.

Offer More than Just a Product/Service

Your customers are looking for much more than a simple product or service, they are looking for an experience that makes them feel good. They gauge every step of the process with a value. When you take this into consideration and treat them like people, they will feel like they belong.

Know When to Ignore Them

You may think this goes beyond providing good customer service, but in reality, you can’t be everything to everyone. You have to set limits and stick to them. If your vision and company don’t meet the needs of the customer, they will be best suited somewhere else.

These are the steps and tricks to figuring out what your customers want and how you can use them to work on your customer service vision and plan.

If you get stuck, try our GUIDED TOUR and let us help you through the process.

Shhh…I have a secret

Customer service is a hot topic and can make or break your business. Consumers have little patience for poor customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier.

If you provide them with a simple, efficient, pleasant experience buy more from your business over and over, they will stay longer, and, more importantly, they will tell everyone they know!

There are three secrets to good customer service, the first one we are going to conquer is knowing exactly what YOU want.

You are the captain of the ship and the visionary for the future of your business, so you need to have a clearly defined plan for your business and that includes customer service. There are three main goals you need to consider:

  1. It needs to be easy for your customers to do business with you. You can do this with advertised discounts, kiosks, your website, and other technology-based programs to help them shop.
  2. Doing business with you needs to be a warm and pleasant experience. Your staff must be knowledgeable, approachable, warm and patient. Your customers need to feel like they are getting good value for their time and money. Perceived value goes beyond the price of the products and extends to their shopping experience. Keep in mind that customers are willing to pay double the price when they perceive four times the value.
  3. Change your mindset and ask yourself “How can I NOT afford to do these things?” This should not be a question of expenses but making and keep happy customers.

With these thoughts in mind, you also need to take a few things into consideration when deciding on the actual programs and standards you will put into place.

  1. Share your customer service vision with the rest of your team.
  2. Connect your incentive programs and bonuses directly to customer service.
  3. Monitor the level of customer service your team is delivering.
  4. Know when you can ignore what your customers want.
  5. Continuously focus on your goals.

 

Now that you know what you want, you can start thinking about how to meet those wants and create a positive customer service experience.

If you’re having a hard time deciding on what you want, the tools, resources and coaches in our GUIDED TOUR can help you define the wants and needs of your company in relation to customer service.