Category: Uncategorized

Become the most popular [insert your business here] in town

Becoming the most popular [insert your industry here] in town means you have clients coming to you even when you are not spending money on advertising. How? Client loyalty!

What is client loyalty?

It’s an ongoing positive relationship between a client and your business. It’s what drives repeat business and prompts existing clients to choose your company over another competitor.

Client loyalty is not about a single product or service. It comes from having positive interactions over time that build trust and can withstand the occasional negative interaction.

Why is client loyalty important?

First, loyal clients cost less to keep than new ones.  

Second, being loyal means, they will come back for more. Repeat clients tend to spend a more significant amount of money on your services because first-time buyers often don’t know if they can trust you. Hence, they’re not willing to take any massive risks with their purchase.

Thirdly, loyalty helps you earn their trust and endorsement to their network, which means that not only do these people reach for their credit cards but also act like walking ads!

Client loyalty programs start with a client-focused company culture since you need to build trust with them. Hence, they continue supporting you through the ebbs and flows of market trends over time.

Here are some ways you can build meaningful relationships with your clients and create lasting loyalty:

Share Your Values: Show that you care about more than just the bottom line. According to a study by Edelman, two-thirds of clients now buy based on beliefs.

Exceptional Service: Client experience is about the entire journey with your brand, make sure it’s memorable. 

Activate your most loyal clients: These people will become your brand ambassadors out in the world. You should engage with them often. Perhaps surprise existing clients with unique gifts to thank them for their loyalty, a strategy known as “surprise and delight” that can help increase retention and cultivate faithfulness.

Connect with them on a different level – community forums are a great way to do that. Share tips and tricks and nurture the relationship by providing additional support and resources. These can be in person or virtually.

Ask for feedback and use the feedback to continue to improve your service. Remember to let your clients know that you have heard them and make a few changes to enhance the experience.

 

We’ve helped many businesses become the most popular in their industry.  We want to help you do the same!  We offer action plan sessions, during these sessions we will talk about your business and identify actions that you can take to implement and execute one strategy to grow your business in the area you believe will be most valuable. Now is the best time to prepare your business for what comes next, open economies and people who are ready to spend their stocked up cash with you.  Are you ready? Book your action plan session here.

PS: fempreneurs click here to join my private Facebook group.

Connect with me: LinkedIn; FacebookInstagram 

Get out of the rat race

We’ve all worked jobs we hated. We were underpaid, under-appreciated, and bored out of our minds. We either quit these jobs or were fired for poor performance because we just gave up. Instead of taking that approach, you need to consider every job an opportunity to learn something new that you can apply down the line to find success.

When you give people the tools they need to come up with unordinary solutions, you are enhancing their lives for the long run. You need to take this approach. What if one of your terrible jobs had been one with no pay at all and you needed to come up with some ingenious ways of making money? I bet you could have found a diamond in that rough. This idea can also be used in your own company.

Now, I don’t recommend going into the next meeting declaring that no one will receive pay any more, but you can tell them that their potential raises, bonuses, and other perks are now dependent on their creativity in ways to enhance the business.

Let’s talk about a great concept called financial literacy. This certainly isn’t something they taught you in school but is still essential to know. So, what is financial literacy? 

The old school way teaches people to be good employees and not employers. This mindset will never make you wealthy. You need to focus on becoming a good employer. You also need to learn how to not only attain wealth but sustain wealth for generations. This is what financial literacy is all about.

So, how do you get out of the rat race and start working toward a wealthier future? You need to understand the difference between an asset and a liability. Take a look at your own life and you’ll probably find the following:

Assets

  • Real Estate
  • Stocks
  • Bonds
  • Intellectual Property

Liabilities

  • Mortgage
  • Consumer Loans
  • Credit Cards

You’ve probably been fooled into thinking things like your house, car, and entertainment system are assets. They aren’t! Assets should be continuing to MAKE you money. When you continue to struggle, you are not building wealth. If your primary income is from wages and each time you make more money, you pay taxes-you’re not really creating wealth either, are you?

So, if buying a house isn’t an asset (and, it’s not because you spend about 30 years of your life paying it off), then what is. Here are some of the best assets to attain and when you can start to actually see wealth being created because of it:

Average time of holding on to an asset before selling it for a higher value:

1 year

  • Stocks (Startups and small companies are good investments)
  • Bonds
  • Mutual funds

7 years

  • Real estate
  • Notes (IOUs)
  • Royalties on intellectual property
  • Valuables that produce income or appreciate

So, here are the steps to getting out of the rat race and onto your journey of creating wealth:

  1. Understand the difference between an asset and a liability.
  2. Concentrate your efforts on buying income-earning assets.
  3. Focus on keeping liabilities and expenses at a minimum.
  4. Mind your own business.

We went through the first three and next time we’ll talk about how to mind your own business to keep your eye on the prize. 

If you need help getting out of the poor mindset and into the wealthy one, try our GUIDED TOUR and work with one of our experienced business coaches today.

If you are serious about growing your business book your free roadmap session where you and I will have a 20-30 minute conversation about exactly what you are struggling with, where you want to go, and where you are right now. I’ll help you start to plot out the roadmap a little, and if at the end of that call you say “I want to get your help to get there faster and speed up implementation, I’m happy to help you do that too! But for now, sign up for the roadmap session – I’m really looking forward to talking to you!

Multiply on Your Maximising Resources – Part 2

Last time we talked about how to start multiplying on the resources you worked on maximising. We covered the following areas:

  1. Call in the Troops
  2. Bring ‘Em Out of the Woodwork
  3. Black Sheep Clients

Today we’ll talk about the next three:

  1. Olympic-Size Sales Staff
  2. Open Water Fishing
  3. Call for Back-Up

Olympic-Size Sales Staff

Now we all know you can’t have a sales staff of 10,000 who work around the clock for free, but there is a tool that will do exactly that-direct mail marketing.

Direct mail is a written piece of sales and informative copy that offers information about your company and your products/services to potential customers/clients. You can sales letters, brochures or proposals that can be mailed out to a list of leads.

This approach can not only open your door to thousands of new customers/clients, it can save you thousands of dollars in advertising.

Open Water Fishing

You have to be careful not to waste your time on clients who are simply not interested. You have to focus on bigger fish. Remember, the lessons we talked previously about how you should always be targeting higher-quality prospects.

To do this you have to take the time to research and learn about your potential clients to make sure you are targeting the right companies to work with. Make sure they are companies who will benefit from your products/services over a long period of time.

If you’re not sure where to start in finding big fish clients, go back over our previous lessons or look into purchasing a direct mailing list that specifically targets the clients you need. You can purchase or rent lists with name, title, job specs and contact information. This gives you a jumping off point in finding high-quality clients.

Call for Back-Up

Don’t be afraid of telemarketing. It’s a powerful tool than can be done tastefully and be highly effective. However, keep in mind, when not handled correctly can bring about negative reactions. To be successful with telemarketing you need to use these tips:

  1. Your first line of defence should be mail marketing.
  2. Test before you start a telemarketing campaign.
  3. Set the price for your offer.
  4. Use a progressive approach with your campaign.

Progressive contact helps build trust and allow the potential customer/client to establish a positive relationship with you. These are the progressive steps you should take:

  1. Put your prospect at ease.
  2. Present your offer in a natural, conversational way.
  3. Avoid being argumentative or pushy.
  4. Always be honest.
  5. Perfect your 30-second elevator speech.
  6. Clearly state your name, business name, reason you’re calling and where you got their information.
  7. Offer the benefits of your products and services.
  8. Mention one of the features that back up the benefits.
  9. Ask preliminary questions that gives you information about the prospect.

These step-by-step methods can help you be successful with a telemarketing campaign and avoid a negative response which could stigmatise your business forever.

This wraps up these three areas of multiplying your resources. We’ll continue with this series for the next two posts to give you all the resources you need to get the most out of your current resources.

If you need help working through any of these processes or areas, try our GUIDED TOUR to get access to our wealth of resources and tools.

Navigating the entrepreneurial myths

We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.
First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:
• Desire
• Some capital
• Projected a targeted profit

This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts at the gate at a record pace, but after a few miles, people start slowing and some drop out entirely. Building a successful business takes stamina and agility.
The reality is that there are many different facets to a successful business and none of them can be ignored if you plan to find success.
Let’s take a minute to talk about the entrepreneurial seizure. This defines the roller coaster of emotions that comes with starting, nurturing and the potential failure of a business.
The emotions that occur, in order, are:
• Exhilaration
• Exhaustion
• Despair
• Sense of self-loss

This is usually caused by the e-myths and assumptions we talked about. You can get your hopes so high on the instant success that even the smallest lag and you are sent into an emotional tailspin. This is also brought on by the stark realization that you can’t do it all and will need help in the areas where you don’t have the know-how. Now, faced with limited choices you may feel like you need to back out and hide, but don’t do this.
Use our GUIDED TOUR to get the business coaching you need to