Odette

About Odette de Beer – Business Growth & CX Strategist
Odette de Beer is a business strategist, customer experience (CX) consultant, and leadership coach with over 20 years of experience helping small and medium businesses (SMEs) build sustainable success through intentional customer experience, process optimization, and business strategy.

As the founder of Amplify with Purpose, Odette works with service-based businesses, financial services, and entrepreneurs to improve customer retention, loyalty, and brand advocacy. Her expertise spans CX design, business growth strategies, leadership training, and operational efficiency, ensuring businesses not only attract customers but keep them coming back.

Odette is also a keynote speaker, workshop facilitator, and podcast host, sharing practical insights on customer experience, leadership, and business success. She is the author of "From Heart to Bottom Line", a book that helps businesses create memorable customer journeys that drive revenue and long-term growth.

How Odette Helps Businesses Grow
✔️ Customer Experience (CX) Consulting – Helping businesses refine their CX strategy for higher retention and revenue.
✔️ Business Coaching & Strategy – Guiding SMEs to clarify goals, optimize processes, and achieve sustainable growth.
✔️ Workshops & Training – Empowering business owners and teams with practical CX, leadership, and growth strategies.
✔️ Speaking & Podcasting – Sharing insights on business resilience, customer experience, and market differentiation.

Work with Odette
If you're a business owner looking to improve customer experience, drive loyalty, and create a standout brand, explore Amplify with Purpose's consulting, coaching, and strategy services.

A diverse group of professionals engage in a collaborative team meeting in a stylish office environment.

The Secret to Small Business Success Starts here

CX: The Secret Weapon Most Small Businesses Overlook

Most businesses think they’re nailing Customer Experience (CX). The truth? While 80% believe they’re delivering exceptional CX, only 8% of customers agree. That gap is your golden opportunity.

CX isn’t just about customer service—it’s about how your business makes people feel at every touchpoint. From your website to a simple email reply, every interaction shapes your customers’ perception of your brand. And when you get it right, the impact is massive:

✅ Loyal customers spend 67% more than new ones
✅ 92% of people trust recommendations from friends & family
✅ Small businesses can stand out by out-caring big brands

The good news? You don’t need a massive budget to create a memorable CX. You just need to be intentional.

Start with these three simple steps:
1️⃣ Define what you want your customers to feel—this will shape every decision.
2️⃣ Map out your customer journey to remove friction points.
3️⃣ Ask for feedback and act on it—small tweaks lead to big wins.

CX isn’t a trend. It’s your most powerful tool for sustainable growth.

Want to take your business to the next level? 📖 Grab my book, From Heart to Bottom Line, for actionable CX strategies that work.

Let’s make your customers rave about your business.

The Secret to Small Business Success Starts here Read Post »

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