Attracting high-value clients Start with the end in mind Research by American Express has found that companies that invest in Customer Experience Design can expect a 70% return on investment over a 3 year period. This is because companies who put an emphasis on customer experience design, increase sales and profitability while reducing churn rates. So what does this mean? It means there’s more than just your traditional marketing approach if you want high-value clients; it takes deliberate client experience designing through comprehensive research and careful planning before any changes can be made. But where do we
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