Insights to Elevate Your Business

CX: The Secret Weapon Most Small Businesses Overlook

Most businesses think they’re nailing Customer Experience (CX). The truth? While 80% believe they’re delivering exceptional CX, only 8% of customers agree. That gap is your golden opportunity.

CX isn’t just about customer service—it’s about how your business makes people feel at every touchpoint. From your website to a simple email reply, every interaction shapes your customers’ perception of your brand. And when you get it right, the impact is massive:

✅ Loyal customers spend 67% more than new ones
✅ 92% of people trust recommendations from friends & family
✅ Small businesses can stand out by out-caring big brands

The good news? You don’t need a massive budget to create a memorable CX. You just need to be intentional.

Start with these three simple steps:
1️⃣ Define what you want your customers to feel—this will shape every decision.
2️⃣ Map out your customer journey to remove friction points.
3️⃣ Ask for feedback and act on it—small tweaks lead to big wins.

CX isn’t a trend. It’s your most powerful tool for sustainable growth.

Want to take your business to the next level? 📖 Grab my book, From Heart to Bottom Line, for actionable CX strategies that work.

Let’s make your customers rave about your business.