Amplify with Purpose

Customer Experience is your best competitive advantage – Rule 1

First, I want to make it clear that customer experience is not just about improving your website and making it easier for your customers to get what they want. It’s a much more holistic effort. The real power comes from its ability to change the way your customers think of you. Experiences rooted in genuine care for the customer win every time because they feel like they’re interacting with a brand that cares about them and one that is on their side. Your ability to generate loyalty through this ends up making you far more successful because there are fewer people looking for alternatives, at least for the majority of your audience.

What is customer experience?

The American Customer Satisfaction Index describes the anatomy of CX as the interaction a customer has with a brand or business that leaves them with a specific feeling; that feeling influences their thinking, and their thoughts, in turn, affect their behaviour towards the brand or company. 

Customer Loyalty Cycle

At the heart (pun intended) of Customer Experience (CX) is the heart of your customers, how they feel and equally, it is your heart towards your customers. Do you care for them? In my view, there are two critical components to CX as a competitive advantage, and the first is having the customer at the heart of everything you do, caring for them as humans. The second is pro-actively managing expectations.

I love this!

In the past, organisations were concerned with delivering shareholder value because customers depended on the organisations. However, little information was publicly available, and getting information was difficult.  

Enter the Internet Of Things and the Global economy, and suddenly Customers have access to information.  They get to choose whom they buy from, they get to scrutinise the organisation to determine if their values align, and they have the power to make or break a business. So it’s no wonder organisations’ focus has moved from delivering shareholder value to providing customer and employee value.

CX as a field is relatively new, but it’s increasing.  Organisations are encouraged to think about their customers more systematically to ensure long-term competitive advantage.  I believe that CX is more than an event; CX Management is not just about efficiencies and standardisation resulting from good CX.  

I believe true CX is about genuinely caring for your customer.  Rule #1 – Treat others as you want to be treated. This rule is as old as time, but it has stood the test of time and remains the centre of human interaction. 

When organisations dehumanise their customers, reducing them to a number, they remove the ability to apply Rule #1. For example, consider the lamb chop you had for dinner; before it landed on your plate, it was born to a female lamb who cared for it, and then the farmer sold it to the butcher who slaughtered it and sold you the parts.  If that lamb were the farmer’s pet named Lamby, it would have had a different fate.  

When you connect with your customers, you start caring for them. You take the time to get to know them. You are curious about their hopes, dreams and desires. You consider their fears and concerns. And you think about how you can add value to their lives to help them achieve their goals. This is the application of Rule #1. This is also where the gold comes from; when you dig deep and connect because you care, you notice things. You realise what their motives are without them saying the words. So you get it, you understand.  Understanding creates profound insights that lead to significant innovations and market dominance.

Your understanding leads to a solutions-driven approach to creating products and services because you care about them and how it impacts their lives. So, organisations that are still stuck on delivering shareholder value as their priority will likely not exist too far into the future.

If it seems like I’m gushing over the idea of customer experience, that’s because I am. A great customer experience is essential to any business. You might have the best products, services and employees in the world, but without a focus on improving your CX, you’ll lose in the long run.

If you are following Rule #1 in your business and you feel like it’s time to take it to the next level then it may be time to bring in an expert. There are many qualified CX  people out there these days. Find one whom you resonate with. If you resonate with my approach then book a Simple Momentum Strategy session to explore how I can help you build the business that transforms your life and create raving fans from your customers who come back on repeat!

70 thoughts on “Customer Experience is your best competitive advantage – Rule 1”

  1. Изучаем популярность продукта(этиловый спирт), а именно:
    Какой сорт более предпочтителен для потребителя?

    [url=https://msk.spirtmsk.best/productlist/spirt-medicinskij-96-3-5l/]Медицинский спирт[\url] , спирт Экстра, спирт Люкс или спирт Альфа
    Медицинский спирт, [url=https://msk.spirtmsk.best/productlist/spirt-jekstra-96-3-5l/]спирт Экстра[\url], спирт Люкс или спирт Альфа
    Медицинский спирт, спирт Экстра, [url=https://msk.spirtmsk.best/productlist/spirt-ljuks-96-3-5l/]спирт Люкс[\url] или спирт Альфа
    Медицинский спирт, спирт Экстра, спирт Люкс или [url=https://msk.spirtmsk.best/productlist/spirt-alfa-tula-5l/]спирт Альфа[\url]

    Будьте здоровы!

  2. The significance of Hiring a Professional Roofing Company for Rain, Hail, or Snow Damage

    Your homes roof the most important aspects of your home or business, because it protects both you and everything inside from sun and rain. This is why it is vital to have it repaired promptly and effectively after damage from rain, hail, or snow. Wanting to repair your homes roof by yourself might seem like a cost-effective solution, however it could be dangerous and ineffective. This is why it will always be better to seek out an expert roofing company for many of one’s roofing needs.

    Hiring a specialist Roofing Company for Rain Damage Repair
    Rain damage could be devastating to your homes roof, resulting in leaks, mold, along with other issues. A specialist roofing company has got the experience, skills, and tools to evaluate the destruction, come up with a repair plan, and execute it in a timely and efficient manner. Not only will this make sure that your roof is fixed correctly, but it may also provide you with peace of mind comprehending that your property or business is protected from future rain damage.

    Employing a specialist Roofing Company for Hail Damage Repair
    Hail storms can cause significant injury to your homes roof, and wanting to do the repair by yourself may be dangerous and ineffective. A professional roofing company has got the expertise to properly assess the damage and discover the most effective plan of action. They are able to also help you navigate the insurance coverage claims process and make certain you get the compensation you deserve. By using the services of an expert roofing company, you can easily relax knowing that the roof would be repaired to its original condition, giving you long-lasting protection against hail damage.

    Utilizing a specialist Roofing Company for Snow Damage Repair
    Snow may be heavy and persistent, causing many different roofing problems, from leaks to structural damage. An expert roofing company gets the experience, tools, and materials to fix your homes roof effectively and efficiently. Additionally, they will have the data to identify potential issues while making tips for preventing future snow damage. By choosing an expert roofing company, you will be certain that your homes roof will undoubtedly be repaired to withstand the demands of harsh the winter season.

    DIY Roof Repair just isn’t Advisable After Rain, Hail, or Snow
    Even though it might appear like a cost-effective solution, trying to repair your homes roof all on your own after rain, hail, or snow damage may be dangerous and ineffective. Professional roofing companies have the expertise, experience, and equipment essential to get it done safely and effectively. Moreover, they will have the data to identify potential issues and make suggestions for preventing future damage. In addition, they are able to also allow you to navigate the insurance coverage claims process, ensuring that you get the compensation you deserve. In terms of repairing your roof after damage, it is always better to work with a professional roofing company.

    Deciding on the best Professional Roofing Company for Your Home or Business
    The roof is one of the most important aspects of your house or business, which is necessary to select the right professional roofing company to fix and keep maintaining it. A reputable company must have a successful history of delivering high-quality work, be fully licensed and insured, and possess a group of skilled and experienced professionals. Additionally, they need to offer a warranty on the work, giving you peace of mind realizing that your homes roof should be protected for many years to come.

    A professional roofing company with a powerful reputation can also be advantageous, since it indicates that they have a brief history of satisfied customers. Ask for references and check online reviews to obtain an improved knowledge of their work and customer support. It’s also crucial that you get multiple quotes from different roofing companies in order to compare prices and services, making sure you choose the best company to your requirements and budget.

    If you want to uncover more about this post matter see my online business: [url=https://vistasroofingflagstaff.com/service/roof-maintenance-services-flagstaff-arizona/][color=#000_url]tin roof material near flagstaff az[/color][/url]

  3. Букмекерская контора 1xBet является одной из самых известных на рынке. 1xbet рабочий прямо сейчас Огромный выбор спортивных и киберспортивных событий, множество открытых линий, самые высокие коэффициенты. Кроме того, БК имеет широкий функционал и немногие дает возможность совершать ставки по уникальным промокодам. Используя промокоды, вы можете получить реальный денежный выигрыш, не внося абсолютно никаких средств. Фантастика? – Нет, Реальность Узнать последний промокод вы можете прямо сейчас, однако использовать его необходимо в соответствии с условиями и инструкциями, которые приведены ниже.

  4. โปรโมชั่น pg slot รวมโปรสล็อต PG โปรโมชั่นดีๆสุดพิเศษและก็ร้อนแรงมาเสนอแนะสำหรับคุณ สำหรับสาวกสล็อตตัวจริงต้องห้ามพลาดกับโปรโมชั่นที่พวกเราเตรียมความพร้อมมายกให้คุณทุกวัน

  5. Это не ХАЛЯВА, но точно подарок!

    [b]PRAZDNIK[/b] , а это – 100 FS в превосходной игре
    [img]https://champ.sporfbox.ru/images/promocd2.png[/img]
    [b]CANDY BOOM[/b] по ставке 30 с пониженным вейджером
    [b]х20[/b].
    Регистрируйся по ссылке: https://cs2.sporfbox.ru зеркало чемпион , вводи промокод и играй в в своё удовольствие!

    Удачи тебе, Новый ЧЕМПИОН!

  6. Ирригатор (также известен как оральный ирригатор, ирригатор полости рта или дентальная водяная нить) – это устройство, используемое для очистки полости рта. Оно представляет собой насадку с форсункой, которая использует воду или жидкость для очистки полости рта. Ирригаторы применяются для удаления зубного камня, бактерий и насадок из полости рта, а также для смягчения любых застывших остатков пищи и органических отходов. Ирригаторы применяются для профилактики и лечения различных патологий полости рта. Наиболее распространенные ирригаторы используются для удаления зубного камня, лечения десны, профилактики и лечения воспалений десен, а также для лечения пародонтита. Кроме того, ирригаторы используются для анестезии полости рта, а также для применения антибактериальных препаратов.. Click Here:? https://www.irrigator.ru/irrigatory-cat.html

  7. Сервис умного шифрования

    Приложение NotVPN \\(Именно NotVPN – не путать с Nord)\\
    поможет вам настроить шифрование только нужного
    трафика с выбором определенных приложений.

    Нас можно найти по запросу в google: [url=http://notvpn2.onlinebot.one]NOTVPN[/url]

    Цены очень демократичные, в т.ч. есть Тарифный план: Базовый = 0.00 руб./месяц

  8. и не ты один этого хочеш
    learn the total report: what occurs to prisoners in a [url=https://www.theomegacode.com/what-woman-wants-from-man-in-dating/]https://www.theomegacode.com/what-woman-wants-from-man-in-dating/[/url]?

  9. уматовые картинки


    Таких небывает courses in science writing, grammar writing courses а также [url=http://especial-leche.eldiariomontanes.es/2016/04/01/hola-mundo/]http://especial-leche.eldiariomontanes.es/2016/04/01/hola-mundo/[/url] cv writing courses

  10. Подтверждаю. Всё выше сказанное правда.


    В этом что-то есть. Понятно, большое спасибо за помощь в этом вопросе. как играть в блэкджек онлайн, играть блэкджек бесплатно а также [url=http://www.sajtmustra.hu/uncategorized/i-sajtakademia/]http://www.sajtmustra.hu/uncategorized/i-sajtakademia/[/url] нужно играть в блэкджек

  11. saบาคาร่า1688 ที่สุดแห่งบาคาร่าออนไลน์ biobetgaming บริการตลอด 24 ชั่วโมง บริการด้านเกมคาสิโนหลากหลายเช่น บาคาร่าออนไลน์ รูเร็ท แบล็คแจ็ค เสือมังกร ไฮโล และอื่นๆอีกมากมาย ที่มาพร้อมกับโปรโมชั่นโดนใจเน้นๆ ที่นี่ที่

  12. สูตรรูเล็ต

    พบกับการเดิมพันครั้งยิ่งใหญ่กับเจ้าใหญ่สูตรรูเล็ตของเรามีหลากหลายเกม ไม่ว่าจะเป็น เดิมพันกีฬาออนไลน์ บาคาร่าออนไลน์ รูเร็ท เสือมังกร สล็อตออนไลน์ มีระบบ service พร้อมซัฟพอร์ทผู้เล่นตลอด 24 เราจะพาคุณพบสัมผัสประสบการณ์ที่ดี ฝากถอนทันใจรวดเร็วดุจสายฟ้าฟาด

  13. ดูบอล-ยูฟ่า-เว็บดูบอลสด

    จับตามองดูบอล-ยูฟ่า-เว็บดูบอลสดเป็นคาสิโนเว็บตรงชั่นนำรายใหญ่ รายนี้ไว้ ที่จะพาคุณพบสัมผัสประสบการณ์ที่ดี ขอเชิญเข้ามาลงทุนกับเราได้แล้ววันนี้

  14. 🍧Baccarat, fast deposits and withdrawals through the automatic system, no limits. Number 1 baccarat website, complete service, playable 24 hours a day, comes with a 100% automatic deposit and withdrawal system, safe and stable. Able to deliver the fun of the number one hottest game for gamblers to invest in and experience with excellence.★•🍁•★บาคาร่า

  15. bichonfriseclubofgb แจกฟรีสปินฟรี ให้กับสมาชิกใหม่ ให้สามารถเข้าฟรีได้ในการหมุนครั้งเดียว เป็นโปรโมชั่นให้กับสมาชิกใหม่ เพื่อที่จะสามารถต่อยอดเงินทุน ให้ไปเล่นเกมอื่นได้ง่ายๆ นั้นเองเรียกได้ว่า เติมปุ๊บ เล่นแล้วเข้าฟรีได้ทันที ไม่ต้องหมุนหลายครั้ง

Leave a Comment

Your email address will not be published. Required fields are marked *

Shopping Basket
Scroll to Top