Over the past decade, I have worked with insurance brokers, UMAs, and administrators, and I have some insights into the challenges you face today. The insurance industry is highly competitive, and many insurance professionals struggle to differentiate themselves. This is caused by a lack of strategic alignment, poor customer experiences, and difficulty leveraging technology and […]
In these business growth blogs, we discuss how to create a competitive advantage for SMEs by focusing on creating conscious customer experiences.
A little story about the importance of consistency Read More »
You need to #focus if you are going to be successful in your business. Knowing what to say no to and what to delegate and outsource is crucial to your success. In this series, we’ll unpack foundational business principles that will support you with focus and ultimately lead you to your business success. Today I share my view
Purposse to Profit Read More »
As you know, I had my refresh done today… What’s the best part of the salon visit? Mine is the head massage ☺️ @Hair_by_Helen is always fantastic, but today she had help! Thank you, Imogen! Here is the thing… As a control freak myself, I know it’s hard to let someone else step in and
How to increase your profit without a single ad Read More »
First, I want to make it clear that customer experience is not just about improving your website and making it easier for your customers to get what they want. It’s a much more holistic effort. The real power comes from its ability to change the way your customers think of you. Experiences rooted in genuine
Customer Experience is your best competitive advantage – Rule 1 Read More »
